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Swinnerton Cycles Forest Centre is situated in the Midlands in the heart of Cannock Chase home to the famous 'Follow the Dog' and 'Monkey Trail' mountain bike trails.

Swinnerton Cycles Forest Centre is the ideal base to explore the fantastic scenery and diversity of terrain the Chase has to offer.
We are a family run shop, offering an extensive range of cycles, accessories and advice for the whole family. Established in Stoke-on-Trent back in 1915, it is now managed by the third and fourth generation, Mark and Jack Swinnerton. With over 100 years combined industry knowledge our staff are committed to providing the best customer experience possible!

All our staff love to get out cycling on and off road – and with this experience we carefully hand pick all of our bikes and accessories to suit the tough Cannock Chase conditions. Whatever age or stage you are at in cycling, we will find that perfect bike or accessory that suits you, your style of riding, and your budget.

Our mechanics also play a vital role in the quality of the finished product that you purchase. Their love of bicycles shows in the pride they take in assembling and servicing your bike – and not just the ones we sell. So whether it’s a minor tune-up or a major overhaul, you can count on us to do the job right.